Category Archives: searchengineland

SEMPO State Of The Industry Report 2015 Results

Check out the latest data on the search marketing industry from SEMPO.

The post SEMPO State Of The Industry Report 2015 Results appeared first on Search Engine Land.

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SEMPO State Of The Industry Report 2015 Results

FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!

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Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules?

Good news for the confused and uncertain! The US Federal Trade Commission (FTC) is speaking at Marketing Land’s SocialPro in 3 weeks to clear things up.

The FTC is charged with ensuring that ad and marketing campaigns have required disclosures to consumers, and earlier this year released revised guidelines about disclosure. Mary Engle, associate director for advertising practices with the FTC, is instrumental in drafting and interpreting the disclosure rules, and will dive deep into the new rules in her keynote presentation.

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FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!

Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain! The US…

Please visit Search Engine Land for the full article.

FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!

FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!

Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain! The US…

Please visit Search Engine Land for the full article.

FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!