Category Archives: searchengineland

[Reminder] Live Webcast – Search And The Local-Mobile Consumer

Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry…

Please visit Search Engine Land for the full article.

[Reminder] Live Webcast – Search And The Local-Mobile Consumer

[Reminder] Live Webcast – Search And The Local-Mobile Consumer

Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach.

Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper.

On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can best use local and mobile search to pinpoint consumer desire and drive sales results. This webinar will cover the latest trends and innovations in search marketing, the role of mobile and apps in local search and changes in overall consumer behavior, and more.

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[Reminder] Live Webcast – Search And The Local-Mobile Consumer

Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach.

Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper.

On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can best use local and mobile search to pinpoint consumer desire and drive sales results. This webinar will cover the latest trends and innovations in search marketing, the role of mobile and apps in local search and changes in overall consumer behavior, and more.

read more

Don’t Blame The Google Algorithm For Search Traffic Declines

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Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be.

I have seen many companies (and some SEOs) correlate a drop in traffic with the date of a known algorithm update and assume that the site was hit by Penguin, Panda or Hummingbird, for instance.

But this is often not the case; there are many other reasons why organic traffic can decrease over time.

1. Think Mobile

Mobile search is growing rapidly, while desktop search remains stagnant; in fact, mobile now accounts for the majority of all searches on Google. If your site is not properly optimized for mobile devices, you are likely going to see a decline in traffic as users turn elsewhere for a better mobile experience.

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Don’t Blame The Google Algorithm For Search Traffic Declines

Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.

The post Don’t Blame The Google Algorithm For Search Traffic Declines appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Don’t Blame The Google Algorithm For Search Traffic Declines