Category Archives: searchengineland

Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday

The saxophone was one of many instruments designed by the Belgian 19th century instrument designer.

The post Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday

Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday

The saxophone was one of many instruments designed by the Belgian 19th century instrument designer.

The post Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday

Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving the way marketing organizations are engaging their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd.

This guide from Oracle will help you out at every point in your organization’s content marketing planning process. Learn how to: develop a balanced content marketing plan to support your most significant business objectives; maximize existing content to create additional assets; and capitalize on the idea of “content as data” (including must have content marketing metrics).

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SearchCap: Google Maps App, AdWords Loan Referrals & BrightLocal Study

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

10 Things People Want To Know About AdWords, Direct From GoogleNov 5, 2015 by Matt Lawson

Last month, AdWords product managers fielded questions in front of a live audience at SMX East. Columnist & Googler Matt Lawson recaps the discussion.

  • Google Testing AdWords Loan Referral Program With Lending Club
    Nov 5, 2015 by Ginny Marvin

    A small number of AdWords advertisers have received offers for loans funded by the peer-to-peer lender.

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