Category Archives: searchengineland

The SEO And User Science Behind Long-Form Content

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Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content.

To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of engagement and sharing, improve your search engine results page (SERP) rank, and increase your audience; because of your content, you will be viewed as an “authority” on the subject. All of that works to your benefit and translates to better brand awareness.

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The SEO And User Science Behind Long-Form Content

content-planning-web-ss-1920

Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content.

To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of engagement and sharing, improve your search engine results page (SERP) rank, and increase your audience; because of your content, you will be viewed as an “authority” on the subject. All of that works to your benefit and translates to better brand awareness.

read more

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.

The post The SEO And User Science Behind Long-Form Content appeared first on Search…

Please visit Search Engine Land for the full article.

The SEO And User Science Behind Long-Form Content

Bid Boosting On Bing: Discover The Untapped Value

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Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers.

Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to your campaign goals.

How Does Bid Boosting Work?

Bid modifiers allow you to change keyword bids based on a number of parameters, helping to ensure your ad wins the auction and appears on the search results page. They can be applied to a searcher’s geographic location, the day and time of their search or the device they are searching from. Bid modifiers also allow you to bid on audiences using remarketing.

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