Category Archives: searchengineland

Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve

How travelers are changing the way they search, shop and buy.

The post Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve appeared first on Search Engine Land.

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Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve

Jet.com Dominating Halloween Costume Advertisers In Google Shopping 

halloween1-pumpkins-ss-1920Jet.com, the Amazon challenger that launched in July, is famously well-funded, and it’s showing. The e-commerce start-up is making sizable paid search investments in many categories, including Halloween costumes.

Search marketing insights firm, AdGooroo, found Jet.com led the pack among retailers jockeying for clicks from the top 2,892 Halloween costume-related keywords the firm tracked in August and September with 17.4 percent PLA click share. The start-up has managed to increase its click share on those keywords to 19.4 percent between October 1 and 23.

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AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies

google-mobile3-colors-ss-1920

Google is now including cross-device conversions in the Conversions column in AdWords. Cross-device conversion data will now be available at the keyword level and can be used to inform conversion-based bid strategies.

Cross-device conversions measure transactions that are started on one device or browser and completed on another.

A reminder: As of the middle of this month, the Conversions column will only include conversion actions you’ve selected for optimization. With that update, the “estimated” has been dropped from cross-device conversions. That change and today’s announcement underscore growing acceptance and confidence in the numbers behind cross-device conversions since Google first launched it in 2013.

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AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies

google-mobile3-colors-ss-1920

Google is now including cross-device conversions in the Conversions column in AdWords. Cross-device conversion data will now be available at the keyword level and can be used to inform conversion-based bid strategies.

Cross-device conversions measure transactions that are started on one device or browser and completed on another.

A reminder: As of the middle of this month, the Conversions column will only include conversion actions you’ve selected for optimization. With that update, the “estimated” has been dropped from cross-device conversions. That change and today’s announcement underscore growing acceptance and confidence in the numbers behind cross-device conversions since Google first launched it in 2013.

read more