Category Archives: searchengineland

Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas

Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers. The contestant who can answer the most questions in the shortest amount of time will win the grand prize — a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas, Nevada, November 18–19, 2015. The winner will also receive their choice of an Apple iPad Mini, a Sony PlayStation 4 or an Xbox One.

The 2015 contest is open to contestants in the United States, United Kingdom, Canada, France, Germany and Australia and will run from August 17, 2015, to October 30, 2015, at 11:59 p.m. Pacific.

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Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas

Take the Biggest Social Geek quiz and and prove you’re the geek to beat.

The post Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers’ reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.

The post US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers’ reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.

The post US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

paid search ad spend trends q3 2015 ignitiononeSearch spend growth in the US slowed for the second consecutive quarter in the 3Q15, according to IgnitionOne’s latest digital marketing report. The firm points to expected seasonality, as well as to the fact that advertisers are holding back from Yahoo’s still-limited ad platform, Gemini.

As a result of Yahoo’s and Bing’s transition after renegotiating their search deal, “a significant portion of traffic is out of reach of most advertisers due to Gemini limitations. This may cause “budgets to decrease because of traffic loss or to increased inefficiency,” the report finds. The firm believes advertisers will continue to underfund Gemini for some time but expects to see slow adoption, particularly for brand and core terms.

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