Category Archives: searchengineland

Bing Launches Their Mobile-Friendly Testing Tool

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Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed.

The tool evaluates a page to check if it is mobile-friendly based on these criteria:

  • Viewport and Zoom control configuration
  • Width of page content
  • Readability of text on the page
  • Spacing of links and other elements on the page
  • Use of incompatible plug-ins

Here is a screen shot of the tool in action. As you can see, it shows a preview of the site on the right side:

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Bing has not yet announced the launch of their mobile-friendly algorithm; that may come soon.

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Bing Ads Editor For Mac Is On The Way, Really

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Here’s a sentence I was beginning to think I’d never write: Bing Ads Editor for Mac is coming soon. It has been built and is ready for beta testing.

Bing Ads announced the news and gave a demo of the latest version at an industry event in Redmond, WA, Thursday. Mac users have been begging for a version of the desktop editor tool they could use to manage their Bing Ads campaigns for years.

Some Mac users resorted to backup PCs, while untold numbers certainly opted out of doing much with Bing Ads at all as a result of not being able to easily manage campaigns. Why Bing waited this long still is not clear, but the awkward excuse-making is over.

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