Category Archives: searchengineland

SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

The SEO And User Science Behind Long-Form Content Sep 28, 2015 by John E. Lincoln Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. Bid Boosting On Bing: Discover The Untapped Value Sep 28, 2015 by John Cosley Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.

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SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

Google recently added the ability to customize your ad based on a user’s location. Columnist and Googler Matt Lawson reveals how to take full advantage.

The post Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.

The post The SEO And User Science Behind Long-Form Content appeared first on Search…

Please visit Search Engine Land for the full article.

The SEO And User Science Behind Long-Form Content

The SEO And User Science Behind Long-Form Content

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Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content.

To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of engagement and sharing, improve your search engine results page (SERP) rank, and increase your audience; because of your content, you will be viewed as an “authority” on the subject. All of that works to your benefit and translates to better brand awareness.

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