Category Archives: searchengineland

SearchCap: comScore Search Report, Waze Update & Google 4 Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms Oct 19, 2015 by Search Engine Land Do you need an paid media campaign management platform?

  • 2015 Doodle 4 Google Contest Asks Students To Create A “What Makes Me… Me” Google Logo
    Oct 19, 2015 by Amy Gesenhues
    In a new twist, this year’s competition is opening its doors to any medium: “Students can cook, build, cut, spin, paint, or mold their doodle.”

  • Think Differently About RLSA & Boost Your Conversion Volume
    Oct 19, 2015 by Susan Waldes
    How can you unlock the full potential of Remarketing Lists for Search Ads? Columnist Susan Waldes says the key is to consider audience intent.

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  • Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

    Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This free 48-page guide from our sister site, Digital Marketing Depot, includes updates on the current trends and issues in paid media campaign management, outlines the capabilities these platforms provide and profiles leading vendors.

    If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which solution is best for your business and profiles of leading vendors.

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    2015 Doodle 4 Google Contest Asks Students To Create A “What Makes Me…Me” Google Logo

    Doodle 4 Google 2015
    Google is kicking-off its 2015 “Doodle 4 Google” competition today, inviting students in kindergarten through 12th grade to create a Google Doodle based on the theme, “What Makes Me…Me.”

    For this year’s contest, Google is moving beyond its previous requests asking for artwork, allowing students to work within any medium they choose.

    For the first time, there are no constraints on medium: students can cook, build, cut, spin, paint, or mold their doodle–basically use any material they like as long as they incorporate the letters G-O-O-G-L-E.

    Official Google Blog

    In its eighth year, the 2015 Doodle 4 Google competition will award one winner a $30,000 college scholarship, the chance to meet with the Google team, and feature their winning Doodle on Google’s home page for a day. Also, the winner’s school will receive $50,000 to spend on technology.

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