Here’s a sentence I was beginning to think I’d never write: Bing Ads Editor for Mac is coming soon. It has been built and is ready for beta testing.
Bing Ads announced the news and gave a demo of the latest version at an industry event in Redmond, WA, Thursday. Mac users have been begging for a version of the desktop editor tool they could use to manage their Bing Ads campaigns for years.
Some Mac users resorted to backup PCs, while untold numbers certainly opted out of doing much with Bing Ads at all as a result of not being able to easily manage campaigns. Why Bing waited this long still is not clear, but the awkward excuse-making is over.