Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This free 48-page guide from our sister site, Digital Marketing Depot, includes updates on the current trends and issues in paid media campaign management, outlines the capabilities these platforms provide and profiles leading vendors.
If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which solution is best for your business and profiles of leading vendors.
Google is kicking-off its 2015 “Doodle 4 Google” competition today, inviting students in kindergarten through 12th grade to create a Google Doodle based on the theme, “What Makes Me…Me.”
For this year’s contest, Google is moving beyond its previous requests asking for artwork, allowing students to work within any medium they choose.
For the first time, there are no constraints on medium: students can cook, build, cut, spin, paint, or mold their doodle–basically use any material they like as long as they incorporate the letters G-O-O-G-L-E.
In its eighth year, the 2015 Doodle 4 Google competition will award one winner a $30,000 college scholarship, the chance to meet with the Google team, and feature their winning Doodle on Google’s home page for a day. Also, the winner’s school will receive $50,000 to spend on technology.