Category Archives: searchenginewatch

Using IF functions on Google Ads to improve productivity

Back in the days when I was learning PPC, one of the two biggest growing pains I had were:

  1. Learning the difference between segmenting campaigns out to maximize efficiency
  2. Reaching the point where the juice is no longer worth the squeeze

Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use of everything I can to speed up my workflow and free up bandwidth to focus on things that actually make a difference.

IF functions are a versatile means to tailor your ads to users in real time, using either the type of device they’re browsing on or the audience segment they belong to as signals to serve up specialized ad copy. The right message at the right time can make all the difference between a conversion or another bounced visitor. Search marketing is rapidly moving towards heavy automation and personalization, so IF functions are helpful because they’re a simple way to keep your seat at the table.

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New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it.

A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which spring from the same areas of the brain, the right side, that processes and reacts to visual stimulation. In the early days of mankind, it’s largely how our ancient ancestors survived in the wild.

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New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it.

A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which spring from the same areas of the brain, the right side, that processes and reacts to visual stimulation. In the early days of mankind, it’s largely how our ancient ancestors survived in the wild.

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Kenshoo Trends Report – The state of search advertising in 2019

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know.

It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as success in our work. Kenshoo has released its Q1 2019 Quarterly Trends Report to look at the latest trends in social and search advertising. The results are very encouraging for search and we’re looking at the key stats here.

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A summary of Google Data Studio: Updates from April 2019

April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool.

For those not familiar with GDS, it is a free dashboard-style reporting tool that Google rolled out in June 2016. With Data Studio, users can connect to various data sources to visualize, and share data from a variety of web-based platforms.

GDS supports native integrations with most Google products including Analytics, Google Ads, Search Ads 360 (formerly Doubleclick Search), Google Sheets, YouTube Analytics, and Google BigQuery.

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