According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend.
And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online.
However, adopting a “more is more” attitude toward digital ad spend isn’t always necessarily a good thing. Spending wisely means spending less to generate more, and keyword traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend.
Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries.
For good reason, voice search is becoming increasingly popular. Google reports that 20% of searches are voice related. So, it cannot be denied that people are looking for easier and faster ways to get answers to their questions.
When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below.
Hi [insert your name here],
Revenue is looking a little lighter than usual this month versus last year. What can we do to close the gap? Please let me know by EOD today.
[insert client name here]
Short, sweet, and oh-so-stressful, or at least it used to be. But now? Well, this isn’t your first rodeo, my fellow PPC partner, you’re prepared. Placed firmly in your holster is a solution that’s fully loaded. Ok, enough with the quick draw metaphors, let’s dig into how to respond, assuming the following criteria are being met:
Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers.
Search engine optimization (SEO) is a technique used to assure that customers searching for a product or service can easily find a company’s website on search engines such as Google. Just as a physical location is essential for brick-and-mortar stores, search engine rankings are essential in driving walk-in traffic to a website.
How potential or qualified customers find websites for a product or service
1. Direct traffic
A user finds a website by typing the web address directly into a browser or by clicking on a bookmark or an email link. These are typically customers that are familiar with the company and are maybe repeat visitors.
Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time.
The online world of consumerism runs 24/7. It doesn’t take holidays, time off, or even a two-minute break. Regardless of what business ideas you might have, managing an online reputation comes with the turf. Even for small businesses with relatively low brand awareness, developing a bulletproof system is crucial for every growth-minded organization.