Category Archives: searchenginewatch

Link building techniques that still work in 2019

The truth is, ranking your website without links is quite an undertaking.

Links are Google’s #1 ranking factor. Their importance in the entire Search Engine Optimization dynamics is evident from the fact that backlinks are Google’s Reputation Management Tool.

Link building is all about getting web pages to link to each other. With the presence of links on the web, the users are able to get around more relevant data on the internet.

When it is about search engines, links help them crawl the pages of your website and this is probably the top reason that your link building activity should be on point.

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Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social.

According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40% year-over-year in Q2, while impressions fell 17%.

The influx of advertising dollars to social media platforms with a steady number of available impressions means that the average cost-per-click (CPC) is rising.

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Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social.

According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40% year-over-year in Q2, while impressions fell 17%.

The influx of advertising dollars to social media platforms with a steady number of available impressions means that the average cost-per-click (CPC) is rising.

read more

Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social.

According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40% year-over-year in Q2, while impressions fell 17%.

The influx of advertising dollars to social media platforms with a steady number of available impressions means that the average cost-per-click (CPC) is rising.

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How did the 2018 SERP changes impact organic search?

Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly.

These changes range from being minor to major changes. Panda, for instance, affected the search engine result page (SERP) in substantial ways.

When such changes happen, there tend to be various articles in the industry notifying the trend and changes.

Usually articles are news based in nature: “Google launched this change or those changes.” But they lack an informative recommendation on how the reader should digest this information.

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