Category Archives: searchenginewatch

How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers.

But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and techies alike.

In the previous two parts of this column on data and download speed and autoplay and audio we learned:

  • Video dominates mobile data traffic
  • When implemented correctly, mobile video should not impact the speed that pages load on a mobile device
  • Mobile users start to become impatient after waiting just two seconds for a video to load; by 10 seconds a fifth will have given up.

This column will explore how to detect, avoid and remedy issues with videos to give your viewers the best possible experience with your video content and keep them engaged and watching your videos.

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Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these.

In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month.

In short, Possum made it harder for businesses to fake being in locations that they’re not (through the likes of virtual offices), as well as tackling Google My Business spam.

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What does Google’s “Project Owl” mean for search and fake news?

Have you heard of Google’s “Project Owl” yet?

If not, then you’re in for some fun, because this is a hoot.

Let’s start at the beginning.

Fall of 2016: Trump gets nominated to the presidency.

Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found that American voters were influenced by misinformation on the internet.

The world is completely distressed. They demand that 1) someone be responsible and 2) for them to take action and fix the ‘fake news’ problem.

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Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy.

“Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working would be random at best. Yet, this is happening daily.

How? For example, thinking that millennials, a 75.4 million cohort of people in the United States alone, share a universal set of attributes.

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Google I/O: What’s going on with Progressive Web Apps?

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).

Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything.

Google spotlighted this relatively new web product at last year’s Google I/O, where the Washington Post showed off a newly-built Progressive Web App to enhance its mobile experience.

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