Category Archives: searchenginewatch

Why Wikipedia is still visible across Google’s SERPs in 2018

Google is always evolving. But some things in the world of search never change.

One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features.

Back in May my piece No need for Google argued that wikis themselves were fantastic search engines in their own right (check out wiki.com if you want search results that delve into the content on Wikipedia as well as other numerous wikis). Wikipedia’s visibility on Google is testament to the continuing value and usefulness of “the free encyclopedia anyone can edit.”

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Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well.

In fact, it’s on track to generate more than $10 billion in advertising revenues over the next year, a nugget found within Amazon’s most recent third-quarter financial results. In September, the global powerhouse unified its disparate ad products and systems under one brand, Amazon Advertising.

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Organic reputation management & brand protection

Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. 

In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.

Firstly let’s go over why this is important.

It’s your company’s traffic

Branded traffic is very rarely traffic you’d be happy to have leak through to another site. Aside from reviews and similar searches, you’d hope that 100% of branded searches land on your site. Unfortunately we see that this is not always the case. Between the floorboards of SEO and PPC there are cracks that rob you of valuable visits, sometimes deliberately, often by simple chance — regardless, we want to help you reclaim that lost traffic.

read more

Organic reputation management & brand protection

Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. 

In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.

Firstly let’s go over why this is important.

It’s your company’s traffic

Branded traffic is very rarely traffic you’d be happy to have leak through to another site. Aside from reviews and similar searches, you’d hope that 100% of branded searches land on your site. Unfortunately we see that this is not always the case. Between the floorboards of SEO and PPC there are cracks that rob you of valuable visits, sometimes deliberately, often by simple chance — regardless, we want to help you reclaim that lost traffic.

read more

What startups need to know about SEO and domain names

SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well.

If you are a startup, you cannot simply ignore the crucial factors of your business i.e. the domain name of your website and its SEO strategy.  So, what does your startup need to know about SEO and domain names? Let’s find out.

Choose the right domain name that reflects your brand

To begin with, always appropriately name your startup business. It is important to consider the foundation of your startup and what it stands for, bearing in mind that this name will be your startup’s first and sometimes only impression, especially when it comes to funding.

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