Category Archives: searchenginewatch

How to conduct a branded search audit

Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should.

While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is an equally thrilling prospect. The truth is that users for many brands, big and small, are commonly underserved by branded search results they find.

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How to write SEO-friendly alt text for your images

One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content.

A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if you could benefit from that image box for an increased search engine ranking?

That’s where alt text comes in.

Alt text is just a way to describe what is going on in the image while actively increasing your ranking through smart, thoughtful placement of SEO keywords. We are going to look at ways you can improve your image alt text while keeping your content search engine friendly.

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Survey: Less than 10% of marketers to focus on Digital PR in 2019

Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019.

Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them.

Zazzle's content marketing survey

Not only this, but 25% of content marketers will be ceasing to participate in offline PR activity as it has been perceived as an ineffective channel for them over the recent years.

It seems there is an apparent disconnect between marketers’ desired goals and the tactics they need to carry out to achieve these.

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How to perfectly balance affiliate marketing and SEO

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them.

When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was review their search marketing efforts and make them align with their affiliate marketing efforts.

Both SEO and affiliate marketing have the same goal of driving relevant, high-quality traffic to a site so that those visits eventually turn into sales. So there’s absolutely no reason for them to compete against each other. Instead, they should work together in perfect balance so that the site generates more revenue. SEO done right can prove to be the biggest boon for your affiliate marketing efforts.

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How to get international insights from Google Analytics

Your international marketing campaigns hinge on one crucial element: how well you have understood your audience.

As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your campaigns are not hitting the mark.

Thankfully you have a goldmine of data about your customers’ interests, behavior, and demographics already at your fingertips. Wherever your international markets are, Google Analytics should be your first destination for drawing out actionable insights.

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