Category Archives: searchenginewatch

What to consider when selecting marketing channels

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.

One way to make the process simpler is to break down all the factors that play into channel selection. Your customer base, your available resources, and your product itself can all help guide your decision. Take the following factors into consideration as you weigh your options, and you’ll have an easier time choosing the right marketing channels for your business.

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Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether.

In this article, we’ll look at what gamification means for you and your business as well as delving into some of the best examples around and why they work so well.

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Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether.

In this article, we’ll look at what gamification means for you and your business as well as delving into some of the best examples around and why they work so well.

read more

Google Shopping and how to capitalize on your new shop window

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience.

Advertisers have enjoyed the extremely high conversion rates driven by the natural filtration shopping ads deliver. Much like an offline shopping experience, a customer can decide if they like an item (and the price) before the click ever happens.

As the Shopping results have matured, the higher conversion rates have naturally led to higher costs as the market balances out but only recently, Google announced a discount on clicks bought through a different comparison provider within Google Shopping results.

read more

Google Shopping and how to capitalize on your new shop window

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience.

Advertisers have enjoyed the extremely high conversion rates driven by the natural filtration shopping ads deliver. Much like an offline shopping experience, a customer can decide if they like an item (and the price) before the click ever happens.

As the Shopping results have matured, the higher conversion rates have naturally led to higher costs as the market balances out but only recently, Google announced a discount on clicks bought through a different comparison provider within Google Shopping results.

read more