Category Archives: searchenginewatch

Google Search Console for small businesses [Video]

What’s changed in the new Google Search Console? And how might those changes affect us?

In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console. Specifically we explore how these updates can be beneficial to small businesses.

Watch the nine minute video here, or read the text below.

Ps, he filmed it in Mallorca, Spain, so you really might want to check out the video.

First, it was Google’s mobile-first index. Now, it’s the new Google Search Console.

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How to automate yourself to success in PPC

Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC.

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely.

However, Google, in particular, have been investing massive sums in machine learning so as to reduce marketers’ reliance on human management of campaigns.

Whilst we’re in this hybrid stage (a little like where we’re at with self-driving cars) it pays to not entirely reject automation.

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Google Activity Cards: Inviting users to be better connected with their past search activity

The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful.

Access to our respective search histories is not a new Google feature. Each of us can – if we have a Google account – simply click Settings > History, and from there browse, search for, or delete any past searches we want to.

The launch of Google’s new activity cards on January 9th appears to be building on the principle of giving the user more control.

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How to scale your social media marketing to build traffic and leads

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.

I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections.

There are also many people who don’t believe you can attract any substantial amount of clicks from social media.

Well, both may be true but only if you do that wrong:

That’s not possible to build good traffic from social media without at least some sort of automating / scaling.

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How to scale your social media marketing to build traffic and leads

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.

I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections.

There are also many people who don’t believe you can attract any substantial amount of clicks from social media.

Well, both may be true but only if you do that wrong:

That’s not possible to build good traffic from social media without at least some sort of automating / scaling.

read more