When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some aspects in a site’s infrastructure that are essential to optimize in advance to avoid extensive rework later. So, how do you go about building this into the translation process?
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique challenges of managing an e-commerce website such as seasonal changes of products and stock availability this process can increase in complexity. At this month’s BrightonSEO I’ll be covering this in more detail but here’s a teaser of what I’ll be talking about.
Why are Hreflang tags so important?
Hreflang tags help search engines understand which version of your content to show to which audience.
SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business.
By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can steer clear of the most common mistakes and oversights, implement best practices, and fast track your search visibility success.
Here are eight missteps you’ll want to avoid:
1) Not starting SEO sooner
Businesses can (and too often do) invest years creating compelling content that is exactly what its target audience is looking for. However, even the best content won’t do much good if its intended audience can’t find it or doesn’t know it exists.
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity.
It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data leaks.
In many cases, these threats are directly imposed by your competitors who cannot find more effective ways to build online exposure or want to steal your customers.
SEO is often a long and convoluted process which takes time, dedication and expertise.
Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions: cue plugins! If your website is hosted on a WordPress CMS, then you are fortunate enough to have access to a plethora of handy plugins.
But with over 54,000 plugins to choose from, selecting the most appropriate and effective plugins for your SEO needs can seem a bit overwhelming. Luckily for you, in this article we have picked out the 14 WordPress plugins which we believe are essential for improving SEO.