Category Archives: searchenginewatch

What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?

Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”

But just what does AMP consist of, and what will it mean for the marketing industry?

Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.”

This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages.

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What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?

Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”

But just what does AMP consist of, and what will it mean for the marketing industry?

Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.”

This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages.

read more

Google is removing all Right Hand Side Ads on SERPs worldwide

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages.

Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.”

london hotel Google Search with right hand side ads

Here today, but not tomorrow.

This roll-out will effect users worldwide in all languages and will bring the desktop experience closer to the mobile experience, although whether the amount of ads shown to mobile users will increase hasn’t been confirmed.

read more

Google is removing all Right Hand Side Ads on SERPs worldwide

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages.

Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.”

london hotel Google Search with right hand side ads

Here today, but not tomorrow.

This roll-out will effect users worldwide in all languages and will bring the desktop experience closer to the mobile experience, although whether the amount of ads shown to mobile users will increase hasn’t been confirmed.

read more

Which US sites lost the most amount of Google visibility in 2015?

Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.

Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research.

Here’s Juan’s insight for each of the bottom five:

1) Thefind.com

Thefind also headlined our UK losers list. When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years. Such an erratic visibility is a sign that the page did not show the necessary quality signals where Google’s algorithms are concerned, nor did it manage to live up to users’ expectations.

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