Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.

Do You Have a Diversified Local Strategy?

For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy.

Focusing on Consumer Attitude to Understand Behavior

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they’ve paid more attention to since Google switched to three-packs.

On-Page, Link Signals the Most Important Local Ranking Factors

To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the right keywords and ultimately turn substantial profits.

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

Here are some helpful instructions for using keywords to effectively execute feed optimization for ad campaigns, a key PPC practice.

Why Feed Optimization Is Critical for a Successful Ad Campaign