The retailer has seen positive results from its retargeting campaigns, but earlier this year it decided to trial the use of programmatic across the entire purchase funnel.
Category Archives: searchenginewatch
Bing reveals the top US and UK searches of 2015
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015…
How to create custom segments in Google Analytics
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments.
Introducing a new type of search event: ‘Connect’
We’ve launched a brand new search event, Connect, taking place on the beach this Feb 4-5 at the Ritz-Carlton Key Biscayne in Miami.
Guide to social media image sizes [infographic]
Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more…