Category Archives: searchenginewatch

What do you need to know about ‘responsive content marketing’?

Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on.

What do you need to know about ‘responsive content marketing’?

Why companies create content – Part one: to create and change perception

There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.

The majority of businesses know there’s a damn good reason for having branded social media profiles and regularly communicating with their audience about something other than their products, but actually pinpointing ‘why’ can often be difficult.

After reviewing the output of thousands of companies we’ve established seven core reasons for creating content. These can all be tied to genuine business objectives; tangible activities that can be tracked and contribute to the bottom line.

read more

Why companies create content – Part one: to create and change perception

There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.

The majority of businesses know there’s a damn good reason for having branded social media profiles and regularly communicating with their audience about something other than their products, but actually pinpointing ‘why’ can often be difficult.

After reviewing the output of thousands of companies we’ve established seven core reasons for creating content. These can all be tied to genuine business objectives; tangible activities that can be tracked and contribute to the bottom line.

read more

Why companies create content – Part one: to create and change perception

There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.

The majority of businesses know there’s a damn good reason for having branded social media profiles and regularly communicating with their audience about something other than their products, but actually pinpointing ‘why’ can often be difficult.

After reviewing the output of thousands of companies we’ve established seven core reasons for creating content. These can all be tied to genuine business objectives; tangible activities that can be tracked and contribute to the bottom line.

read more