Category Archives: searchenginewatch

Who really won the Super Bowl? A consumer search investigation

Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year.

When consumers have questions or are seeking information related to the Super Bowl they turn to Google as it’s one of the most searched for events of the year in the world.

Let’s analyze some of the consumer search data to see this year’s real winners.

In addition to battling on the football field, the Broncos and Panthers battled for search volume too. It was neck and neck throughout until Denver pulled away when the game looked to be out of reach.

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Who really won the Super Bowl? A consumer search investigation

Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year.

When consumers have questions or are seeking information related to the Super Bowl they turn to Google as it’s one of the most searched for events of the year in the world.

Let’s analyze some of the consumer search data to see this year’s real winners.

In addition to battling on the football field, the Broncos and Panthers battled for search volume too. It was neck and neck throughout until Denver pulled away when the game looked to be out of reach.

read more

Bidding for top position on a SERP: what does it get you?

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. 

While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer.

One of those most often debated is the value of a top position. Many find themselves bidding to a top position simply because it feels like winning (which is a fantastic reason why removing human emotions in marketing decisions could be a great thing – score one for AI).

read more

Bidding for top position on a SERP: what does it get you?

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. 

While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer.

One of those most often debated is the value of a top position. Many find themselves bidding to a top position simply because it feels like winning (which is a fantastic reason why removing human emotions in marketing decisions could be a great thing – score one for AI).

read more

Bidding for top position on a SERP: what does it get you?

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. 

While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer.

One of those most often debated is the value of a top position. Many find themselves bidding to a top position simply because it feels like winning (which is a fantastic reason why removing human emotions in marketing decisions could be a great thing – score one for AI).

read more