Category Archives: social marketing

What is social marketing?

  • What is social marketing?

  • Who can do social marketing?

  • Why is social marketing important?

  • Basic principles of marketing: The “4 Ps”

  • Stages of a successful social marketing effort

Community groups do many different things to solve the issues that interest them. A group fighting child hunger might advocate free breakfasts at school, increased funding for WIC (Women and Infant Children), and more child-oriented legislation from the state senate. And to accomplish each of these goals, the group will again probably do many different things: letter-writing campaigns, direct lobbying, and advertising in the media, to name just a few. Thousands of details and hard work by many people are usually involved in a successful initiative.

read more