Category Archives: socialmouths

How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

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How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

read more

How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

read more

Do’s & Don’ts of Repurposing Your Existing Content (Correctly)

Repurposing Your Existing Content

You want to bring in new clicks and clients, right?

“Hello, Captain Obvious, that’s why I’m reading this blog.”

That’s great! And guess what, I have some excellent tips to help you create an awesome content presence. The idea is actually quite simple.

What is it?

Repurposed content.

Let’s take a look at why you should repurpose content, when and where you should, and some excellent do’s and don’ts to make sure you have an effective strategy.

A Bigger Reach: Why You Should Repurpose Your Existing Content

Repurposing your content is a great way to re-share your old content, getting the most mileage possible from it. This doesn’t just refer to re-sharing on social media, either.

read more

Do’s & Don’ts of Repurposing Your Existing Content (Correctly)

Repurposing Your Existing Content

You want to bring in new clicks and clients, right?

“Hello, Captain Obvious, that’s why I’m reading this blog.”

That’s great! And guess what, I have some excellent tips to help you create an awesome content presence. The idea is actually quite simple.

What is it?

Repurposed content.

Let’s take a look at why you should repurpose content, when and where you should, and some excellent do’s and don’ts to make sure you have an effective strategy.

A Bigger Reach: Why You Should Repurpose Your Existing Content

Repurposing your content is a great way to re-share your old content, getting the most mileage possible from it. This doesn’t just refer to re-sharing on social media, either.

read more