Category Archives: socialmouths

How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

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How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

read more

How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

read more