Google Shopping: How To Dominate AdWords as an e-Commerce Business

The 2017 Google shopping benchmarks report discovered that Google Shopping ads captured 53% of retail marketers’ AdWords budgets. Another study for the first quarter of 2018, shows that almost 80% of all retail search ad spend is used on Google Shopping campaigns. As of 2018, Google Shopping ads now drive 76.4% of all retail search ad spend Read more