As new technologies change the way people do their jobs or run their businesses, YouTube can help them acquire new skills to take advantage of the opportunities ahead.
Video is much more than just a source of entertainment, it’s also a powerful medium for learning. YouTube has a wealth of resources to help people advance their careers, prepare for new jobs or grow their businesses. More than 500 million learning-related videos are viewed on the platform every day. These videos are made and shared by a highly-motivated group of creators, such as Linda Raynier, whose videos teach job seekers how to nail aninterview or write a resume that gets noticed; or Vanessa Van Edwards, who helps people master soft skills like how to use body language in an interview or communicate a great elevator pitch. Thanks to creators like Linda and Vanessa, people can learn new skills for free and engage with a YouTube community of experts for valuable support.
Finding out the facts
Together with brand consultancy Flamingo, we recently surveyed internet users to discover what they think of YouTube and and how it helps them learn new skills.
In the ten European countries covered in the research, 64 percent of respondents felt that YouTube helps them learn new skills that enable personal or professional advancement, making it the highest-rated channel of those included in the survey. YouTube scores highly on this measure for both men (62 percent) and women (66 percent), and across all age groups, at least 50 percent of respondents agreed with the statement.
As part of the research, we ran interviews with people who note that YouTube is a key resource for learning and building their career. One respondent in Saudi Arabia observed that: “YouTube makes me feel like I have a teacher—a teacher that’s available at any moment.” Likewise, a teenager from France, said, “I decided I wanted to work in fashion thanks to YouTube. I learned how to apply makeup and spot fashion trends thanks to what I learned from YouTubers.”
No matter if you want to launch your business or find tips to get a new job, YouTube is a resource that’s always there to help you grow. What will you learn next?