In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business move.
More than half of the 2 trillion searches Google processes each year come from mobile devices. Mobile devices have changed the way we approach search, ushering in new types of habits such as local search, voice search and more. These consumer habits have greatly affected the way search engine providers think about user search intent.
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