Loose match types, bid-caching, and getting what you pay for in digital marketing

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes.

Please visit Search Engine Land for the full article.

Loose match types, bid-caching, and getting what you pay for in digital marketing

Loose match types, bid-caching, and getting what you pay for in digital marketing

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes.

Please visit Search Engine Land for the full article.

Loose match types, bid-caching, and getting what you pay for in digital marketing