Marketing Terms & Digital Advertising Acronyms You Should Know

When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. If you’re not familiar with them, you’re not alone. Although shorthand ways of describing concepts are nothing new, the ever-expanding laundry list of industry abbreviated terms can confuse even Read more