Nine types of meta descriptions that win more clicks

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond that to carefully craft descriptions that can massively increase their click-through rate from search engines.

You can do the same. We’re going to take a look at nine types of meta descriptions that can help you get more clicks.

For each, I’ll walk you through an example, showing you what’s working well with that meta description tag and what it could potentially be doing better.

read more

Rural Local SEO: A Marketing Package Strong on Education

Posted by MiriamEllis

Can your marketing agency make a profit working with low-budget clients in rural areas?

Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through. Basic Local SEO can go a long way toward helping with this, and even if package offerings aren’t your agency’s typical approach, a simple product that emphasizes education could be exactly what’s called for.

read more