Key takeaways from Google’s latest algorithm update

On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe.

This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012.

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

— Google SearchLiaison (@searchliaison) August 1, 2018

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The evolution of search: succeeding in today’s digital ecosystem – part 1

The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services that they offer.

Where before, “web search” brands – the likes of Google, Yahoo, Bing and Baidu – were consumers’ first port of call, they are now rapidly losing share to new competition (particularly Amazon, WeChat and Facebook) and formats (primarily from voice and apps).

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Announcing the 10 startups that will take the stage at Demo Day Asia

After our open call for startups to apply and pitch to top global investors at Demo Day Asia—taking place this September in Shanghai—we received hundreds of submissions. They came from founders from every corner of Asia-Pacific, across industries as diverse as agriculture, entertainment, and healthcare.

While difficult to narrow down this impressive field, after painstaking deliberation, the results are finally in. Out of 305 qualifying applications, the 10 finalists that will take the final stage at Demo Day Asia are… (drum-roll!):

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Upgrading your paid storage with Google One

Since introducing Google Photos, we’ve aspired to be the home for all of your photos, helping you bring together a lifetime of memories in one place.

We offer two options to back up your photos and videos: original quality and high quality. Starting today in the U.S., those of you who back up in original quality and pay for expanded storage will be upgraded to Google One. For the same price or in some cases less, you’ll now have extra space and additional benefits—like 24/7 support from Google experts—to help you get more out of Google. There are no changes to our high quality backup option.

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Introducing a new transparency report for political ads

We first launched our Transparency Report in 2010 with the goal of fostering important conversations about the relationship between governments, companies, and the free flow of information on the internet.

Over the years, we’ve evolved the report, adding sections about content removed from Google Search due to European privacy laws, adoption of encryption on websites (HTTPS), and more. And today, we’re adding another new section to our Transparency Report: Political Advertising on Google.

Earlier this year, we took important steps to increase transparency in political advertising. We implemented new requirements for any advertiser purchasing election ads on Google in the U.S.—these advertisers now have to provide a government-issued ID and other key information that confirms they are a U.S. citizen or lawful permanent resident, as required by law. We also required that election ads incorporate a clear “paid for by” disclosure. Now, we’re continuing to roll out new transparency features with the addition of the political advertising report as well as a new political Ad Library.

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