Give back with charitable donations on Google Play

In celebration of the holiday giving season, you can make charitable donations to inspiring nonprofits from the Google Play Store. If you’re in the U.S., Canada, Mexico, Germany, Great Britain, France, Spain, Italy, Taiwan and Indonesia, you’ll see this update over the next few days.

Making a donation on Google Play is quick, easy and 100% of your contributions go directly to the nonprofits you choose. On your Android device, you can head to play.google.com/donate to learn more about these incredible organizations and give to the cause—or causes—that move you.

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Year in Search: Movies, TV, music and sports we searched for in 2018

Curious which flicks, footballers and masters of falsetto have the fiercest fans? Year in Search might have a clue for you.

You can explore both the global and country-specific trend lists here, but we also wanted to dive deeper into the leagues, genres and styles that captured people’s attention in the world of sports and entertainment in 2018.

Music

Our feet were tapping and our fingers were typing as we searched for these artists, the top trending in each major musical genre this year:

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Movies

These are the big gainers from the big screen, trending the most in 2018:

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Some changes to our service model in Europe

Today, we started notifying our users in the European Economic Area (EEA) and Switzerland about some changes we’re making to how we provide our services.  These changes will be reflected in updates to our Terms of Service and Privacy Policy that you can read now, but that will come into effect on January 22, 2019.

The first change we’re making is that for users based in the EEA and Switzerland, Google Ireland Limited—based in Dublin, where Google has its European headquarters—will become the “service provider” responsible for most of our consumer services, from Search to Gmail to Maps and beyond. These changes will be reflected in our general Terms of Service, where the “service provider” that offers these services is currently Google LLC, based in the U.S. We are also making similar changes in the separate terms for Drive, Play, YouTube, and YouTube Paid Service.

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The Year in Search 2018

Every day, people turn to Search to explore the world of information on the web. They come looking for everything from news and helpful how-tos to song lyrics and easy dinner recipes.

As each year closes, Google Trends data reflects not only these everyday queries, but also the moments, people, ideas, and questions that made that trip around the sun so unique. During a year of highs and lows, the Year in Search highlights all the ways people continued to search for “good”—and this year, it was more than ever.

Searching for good

2018 saw a number of major elections around the world—in the U.S. the top searched “how to” question was “how to register to vote.”  In a year when we said goodbye to many cultural icons, like Anthony Bourdain and Aretha Franklin, people searched for how they, too, could influence the next generation, asking ”how to be a good role model.” And when first responders rescued a team of soccer players from a cave in Thailand, the world was inspired — searches for “scuba diving lessons near me” increased by 110% that week.

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Four tools to discover and optimize for related keywords

SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value.

With such an important and complicated task in front of us, there’s never such a thing as too many tools.

Every keyword tool below has something new to bring to the table when it comes to helping you understand the topic better, expand your keyword list and diversify your organic rankings:

1. TextOptimizer

TextOptimizer is probably the most interesting tool on the list. For any term you put it, it will look at Google search result page, extract search snippets and apply semantic analysis to generate the list of all related topics, terms and concepts that form your topic cluster.

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