The Difference Between Facebook Clicks

There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?

After reading this post, you will have a clear understanding of the meaning of the following:

  • Clicks (All)
  • Link Clicks
  • Outbound Clicks
  • Landing Page Views
  • CPC
  • CTR
  • Unique Clicks (all types)

Ready? Let’s roll…

Where to Find This Info

Facebook has improved significantly in this area. You may not even realize how easy it is to find this info.

If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

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Encryption for everyone: How Adiantum will keep more devices secure

Editor’s note: February 5 was Safer Internet Day, but we’ll be talking about it all week with a collection of posts from teams from across Google.

Encryption is incredibly important. It underpins our digital security. Encryption encodes data so that it can only be read by individuals with a key. With encryption, you are in complete control of this key, and you can store sensitive information such as personal data securely.

But encryption isn’t always practical, since it would slow some computers, smartphones and other devices to the point of being unusable. That changes with Adiantum, which we are introducing today in the spirit of Safer Internet Day.

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Migrating to modern Android management solutions

A modern enterprise mobility solution requires a flexible and secure platform with advanced management capabilities. It’s what we’ve delivered with Android Enterprise, and today we’re offering additional resources for organizations that are moving off of legacy deployment methods. The Android Enterprise Migration Handbook is a guide for IT managers who want detailed steps and best practices for switching away from legacy APIs.

Why choose Android Enterprise?

Customers and partners like the flexible device management choices found in Android Enterprise. The clear separation of work and personal profiles on the same device is powerful—IT manages corporate applications and data, preserving employee privacy while  protecting the security and privacy of essential company information. Additionally, rapid deployment methods—like zero-touch enrollment, QR codes, a DPC Identifier or configuration through NFC—simplify the process of getting your team up and running.

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