What people search for: Tools for trends

Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help.

However, with over 3.5 billion searches each day worldwide, it’s hard to know how to narrow all that data down to help you improve your SEO.

Here are some of the many great tools available to help you discover what people search for: the most popular topics, keywords, and trending stories.

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What people search for: Tools for trends

Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help.

However, with over 3.5 billion searches each day worldwide, it’s hard to know how to narrow all that data down to help you improve your SEO.

Here are some of the many great tools available to help you discover what people search for: the most popular topics, keywords, and trending stories.

read more

Proposed copyright rules: bad for small publishers, European consumers and online services

Copyright rules give news publishers rights over how their work is used. Europe is updating these rules for this digital age, and that’s a move Google supports. But the European Parliament’s version of a new copyright directive -specifically Article 11 and its recital 32- will have unintended consequences for smaller news publishers, limit innovation in journalism and reduce choice for European consumers. We urgently call on policymakers to fix this in the final text of the directive.

Let us be clear on one thing: Article 11 seeks to protect journalists and their work, and we agree with that goal. We care deeply about supporting the broader news industry because journalism is critical to the functioning of a free democracy. And we built Google to provide everyone with equal access to information.

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