Does Google Really Know Where You Are?

Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out.

The post Does Google Really Know Where You Are? appeared first on Search…

Please visit Search Engine Land for the full article.

Does Google Really Know Where You Are?

“Snowden Treaty” proposed to curtail mass surveillance and protect whistleblowers

(credit: Gage Skidmore)

A “Snowden Treaty” designed to counter mass surveillance and protect whistleblowers around the world has been proposed by Edward Snowden, and three of the people most closely associated with his leaks: the documentary film-maker Laura Poitras; David Miranda, who was detained at Heathrow airport, and is the Brazilian coordinator of the campaign to give asylum to Snowden in Brazil; and his partner, the journalist Glenn Greenwald. The “International Treaty on the Right to Privacy, Protection Against Improper Surveillance and Protection of Whistleblowers,” to give it its full title, was launched yesterday in New York by Miranda, with Snowden and Greenwald speaking via video.

read more

North America is out of IPv4 addresses—for really real this time

(credit: Kryuko)

As of yesterday, North America is out of IPv4 addresses. Getting that feeling of déjà vu all over again? In July, we reported that ARIN, the American Registry for Internet Numbers, was activating its waitlist policy, wherein organizations that qualify for a block of IPv4 addresses larger than the largest block in ARIN’s available pool of addresses could opt to wait for that larger block to become available. Organizations requesting block sizes that were still available would still receive IPv4 addresses. But as of September 24, ARIN no longer has any IPv4 addresses available to be given out to organizations in the region. The pool is empty. This time, it’s for real.

read more

Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Link building inefficiency image

Creating popular content is hard. The Web is littered with assets that were expensive, time-intensive, and difficult to create — yet wound up driving little to no traffic, links, shares, leads or sales.

There are various means of “fail proofing” your content creation efforts to help mitigate downside risk for new content assets you create, but most companies are operating with a limited budget and want to find ways to “do more with less.” One means of accomplishing this in your link building efforts is to identify existing “link inefficiencies” on your site.

read more

Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Link building inefficiency image

Creating popular content is hard. The Web is littered with assets that were expensive, time-intensive, and difficult to create — yet wound up driving little to no traffic, links, shares, leads or sales.

There are various means of “fail proofing” your content creation efforts to help mitigate downside risk for new content assets you create, but most companies are operating with a limited budget and want to find ways to “do more with less.” One means of accomplishing this in your link building efforts is to identify existing “link inefficiencies” on your site.

read more

What is social marketing? SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand digital marketing 2017