Yelp has handed over account information for a previously anonymous account, named “Linda G,” to a Massachusetts jeweler seeking to sue the user.
The company was ordered by a municipal court judge to hand over the user’s name and address after Boston-based Pageo Jewelry provided documentation to Yelp and to the court indicating that the user’s review may be false.
Public Citizen’s Paul Levy, who had taken the case on Yelp’s behalf, told Ars Technica that after seeing Pageo’s documentation at a hearing, he’s off the case. A Yelp spokesperson said that the company has complied with the court’s order.
Yelp has handed over account information for a previously anonymous account, named “Linda G,” to a Massachusetts jeweler seeking to sue the user.
The company was ordered by a municipal court judge to hand over the user’s name and address after Boston-based Pageo Jewelry provided documentation to Yelp and to the court indicating that the user’s review may be false.
Public Citizen’s Paul Levy, who had taken the case on Yelp’s behalf, told Ars Technica that after seeing Pageo’s documentation at a hearing, he’s off the case. A Yelp spokesperson said that the company has complied with the court’s order.
There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.
But can SEO learn from PPC and start isolating performance components better to allow for real analysis?
I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting.
Understanding Components
Component metrics, as my data scientist friends like to say, isolate only one aspect of performance, and they are most valuable shown alongside other component metrics to create context.
There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.
But can SEO learn from PPC and start isolating performance components better to allow for real analysis?
I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting.
Understanding Components
Component metrics, as my data scientist friends like to say, isolate only one aspect of performance, and they are most valuable shown alongside other component metrics to create context.
Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.
The post Using Component Metrics In Your SEO Analysis appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What is social marketing? SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand digital marketing 2017
