Snapchat Marketing for Businesses [The Definitive Guide]

Snapchat Marketing for Businesses: The Definitive Guide

Snapchat allows users to send and receive self-disappearing photos, videos, and text. In a short period of time, Snapchat has become one of the most popular social media apps. Additionally, Snap Inc., recently valued at $25 billion, is poised to become of the biggest startup IPOs in 2017.

Snapchat has over 60 million daily active users in the U.S. and Canada, making it more popular than Twitter. Additionally, an average user spends 25-30 minutes per day on the app!

snap inc ipo 2017

Here’s a mind-blowing fact:

Snapchat users consume, on average, 10 billion daily video views every day!Click To Tweet


The bottom line is that if you want to engage millennials, you have to be on Snapchat.

Snapchat Marketing: An Untapped Marketing Machine

There’s no doubt that Snapchat is going to be the next biggest social media platform. Fortunately for you, many marketers are still trying to crack Snapchat or trying to ignore it because it doesn’t ‘fit’ their target audience. Very few have been successful.

To help you and your brand conquer Snapchat, I’ve assembled this guide with links to the best Snapchat marketing related content on the internet.

The Definitive List of the Internet’s Best Snapchat Marketing Resources

From learning how to use Snapchat to awesome guides on building your followers, this guide has everything a brand needs to know to effectively market on Snapchat.

Chapter 1

Snapchat for Beginners

If you’re new to Snapchat or are still trying to get the hang of it, then these resources will guide you to becoming a pro in no time. From these resources, you will learn the basics of the app and some advanced features like using multiple filters and imposing emojis in your snaps.

Chapter 2

How to Use Snapchat for Your Business

Snapchat is still a new territory for businesses and brands. Here, you’ll learn how you can start using Snapchat for your business, best practices for brands and how you can engage your audience.

Chapter 3

How to Promote Your Business with Snapchat Geofilters

One of Snapchat’s coolest features is the geofilters which are location specific graphics that you can overlay on your Snaps. Snapchat has opened up this feature to allow businesses to create and promote their own filters for as little as $5. You will learn how you and when you should create your own Geofilters.

Chapter 4

How Other Brands are Dominating Snapchat

As I said earlier, very few brands are dominating Snapchat so there’s a lot of potential to standout. Here you can learn from other brands and strategies they’ve used to engage their users to Snapchat.

Chapter 5

Who are Snapchat Influencers?

Snapchat influencers, simply put, are popular celebrities or personalities on Snapchat. They tend to have a large and dedicated following. You can learn which influencers to collaborate with to promote your business.

Chapter 6

Use These Marketing Strategies to Dominate Snapchat

Are you looking for Snapchat marketing ideas? To get noticed on Snapchat, you have to be very creative. Learn about different Snapchat marketing strategies that you can deploy to stand out from the crowd.

Chapter 7

How To Grow Your Snapchat Following

Unlike other social media platforms, it is a little harder to find and follow brands on Snapchat. Learn how to promote and grow your brand’s following on Snapchat.

Chapter 8

How to Measure Your Brand’s Impact on Snapchat

So far there is no official analytics tool for businesses on Snapchat, which means data is hard to come by. That doesn’t mean all is lost. Use these links to learn what to measure and how to judge your brand’s performance on Snapchat.

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