I first met Eve Rodriguez Montoya, the creator of Yogolandia Yogurt & Botana Bar, at a roundtable focused on the challenges facing Latino-owned small businesses. In 2016, she wanted to bring more healthy food options to her neighborhood, Chicago’s Little Village. She decided to open a frozen yogurt shop that featured the Mexican flavors she grew up with and loved, like horchata, pepino and churros. And to bring her vision to life, she turned to technology. Google Search helped her learn how to create a business plan and to find suppliers. Once she was ready to open her doors, she used Google My Business to make sure customers could find her on Google Search and Maps. Today, business is thriving, she has four employees and she’s collaborated with a few businesses in Chicago to feature her unique flavors.
We’re excited to see how Latinos across the country are using technology to grow their businesses and support local communities. This Hispanic Heritage Month, we’re encouraging Latino-led businesses to make sure they’ve claimed their free business listing on Google. To help them keep growing, we’re also offering these businesses free marketing materials from Small Thanks with Google, including customized assets, like posters and social posts, featuring real Google reviews from customers.
If you’re a Latino-led business, make sure to get on the map. And to everyone else, we hope you’ll join us in celebrating Hispanic Heritage Month and the small businesses in your community!